Brokers need to pay attention to patients’ trust in health AI

Publication

Benefits Pro

Date

July 13, 2026

Patients are not waiting for health care to modernize. They are already using artificial intelligence to ask questions about symptoms, medications, diagnoses, treatment options, bills, benefits, and where they should seek care. The debate about whether consumers will adopt AI in health care is effectively over. The more important question for brokers and benefits advisors is who patients trust when the answer actually matters.

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